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	<description>Harrisonburg Writing, Web Content, Technical Writing, Curriculum and Health Writing and Editing</description>
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		<title>The Skinny on Updates: WordPress-Yes. iPhone-No.</title>
		<link>http://www.larsonhess.com/2012/03/16/the-skinny-on-updates-wordpress-yes-iphone-no/</link>
		<comments>http://www.larsonhess.com/2012/03/16/the-skinny-on-updates-wordpress-yes-iphone-no/#comments</comments>
		<pubDate>Fri, 16 Mar 2012 23:14:54 +0000</pubDate>
		<dc:creator>Barbara Finnegan</dc:creator>
				<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.larsonhess.com/?p=554</guid>
		<description><![CDATA[Since my website was hacked last week, I&#8217;ve learned the importance of regularly updating to the latest version of WordPress, including theme and plug-ins. If you have a WordPress website, be sure to do this at least a couple of times a month. You should be able to see if you have updates waiting by [...]]]></description>
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		<title>Harrisonburg Hack Job &#8211; Is WordPress to Blame?</title>
		<link>http://www.larsonhess.com/2012/03/08/harrisonburg-hack-job-is-wordpress-to-blame/</link>
		<comments>http://www.larsonhess.com/2012/03/08/harrisonburg-hack-job-is-wordpress-to-blame/#comments</comments>
		<pubDate>Thu, 08 Mar 2012 20:04:54 +0000</pubDate>
		<dc:creator>Barbara Finnegan</dc:creator>
				<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.larsonhess.com/?p=543</guid>
		<description><![CDATA[Well, my company website was hacked this week.? Heavy sigh.? I&#8217;ve spent time and money to get everything back in order. And then there?s the email thing. Larsonhess.com email was rightly rejected by well-protected servers (like James Madison University) and I offer my apologies to anyone who received malware through email sent by larsonhess.com. A [...]]]></description>
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		<title>Hey, what&#8217;s that word?</title>
		<link>http://www.larsonhess.com/2011/07/28/hey-whats-that-word/</link>
		<comments>http://www.larsonhess.com/2011/07/28/hey-whats-that-word/#comments</comments>
		<pubDate>Thu, 28 Jul 2011 17:08:25 +0000</pubDate>
		<dc:creator>Barbara Finnegan</dc:creator>
				<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://www.larsonhess.com/?p=496</guid>
		<description><![CDATA[Nothwithstanding my recent rant regarding buzz words, I?m fascinated by the ever-changing nature of language. That?s why I like the American Heritage Dictionary?it has the etymologies, so you can see how linguistic forms and meanings have altered over the years. While serving as the family navigator on long-distance car trips,? I discovered we needed a [...]]]></description>
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		<title>Buzz Word Rant</title>
		<link>http://www.larsonhess.com/2011/07/20/buzz-word-rant/</link>
		<comments>http://www.larsonhess.com/2011/07/20/buzz-word-rant/#comments</comments>
		<pubDate>Wed, 20 Jul 2011 13:00:26 +0000</pubDate>
		<dc:creator>Barbara Finnegan</dc:creator>
				<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://www.larsonhess.com/?p=487</guid>
		<description><![CDATA[Buzz words. We all use them. But sometimes they really bug me. Like when the boss says ?I?d like you to continue to process this idea,? but what he really means is, ?I?m going to bring up this idea over and over again until everyone agrees.? So ?process? really means ?acquiesce? in this case. Or [...]]]></description>
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		<title>Writing for Results on Your Website</title>
		<link>http://www.larsonhess.com/2011/05/27/writing-for-results-on-your-website/</link>
		<comments>http://www.larsonhess.com/2011/05/27/writing-for-results-on-your-website/#comments</comments>
		<pubDate>Fri, 27 May 2011 16:07:49 +0000</pubDate>
		<dc:creator>Barbara Finnegan</dc:creator>
				<category><![CDATA[Marketing/Advertising]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://www.larsonhess.com/?p=476</guid>
		<description><![CDATA[Does your company home page get your main message across instantly? Back in the day of slower computers, you had more time to grab a reader?s attention. Now it?s down to about five seconds or less, thanks to fast page loads. Perhaps fast load times have bred impatience; at any rate, most of us are [...]]]></description>
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		<title>ADVERTISING KEY #4:  Track Your Results</title>
		<link>http://www.larsonhess.com/2011/03/09/advertising-key-4-track-your-results/</link>
		<comments>http://www.larsonhess.com/2011/03/09/advertising-key-4-track-your-results/#comments</comments>
		<pubDate>Wed, 09 Mar 2011 16:03:42 +0000</pubDate>
		<dc:creator>Barbara Finnegan</dc:creator>
				<category><![CDATA[Marketing/Advertising]]></category>

		<guid isPermaLink="false">http://www.larsonhess.com/?p=383</guid>
		<description><![CDATA[There?s really only one way to determine the success of your marketing efforts?you need to track the results of advertising on the web, in print, brochures, mailings, radio &#38; TV.? Here are some ideas on how to manage it without feeling overwhelmed. Gather the Data Create and maintain a tally sheet to track your advertising [...]]]></description>
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		<title>ADVERTISING KEY #3: Keep it fresh, Harrisonburg!</title>
		<link>http://www.larsonhess.com/2011/03/04/key-3-keep-it-fresh-harrisonburg/</link>
		<comments>http://www.larsonhess.com/2011/03/04/key-3-keep-it-fresh-harrisonburg/#comments</comments>
		<pubDate>Fri, 04 Mar 2011 21:56:32 +0000</pubDate>
		<dc:creator>Barbara Finnegan</dc:creator>
				<category><![CDATA[Marketing/Advertising]]></category>
		<category><![CDATA[Writing]]></category>

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		<description><![CDATA[One of my clients realized his company needed a fresh message. In the past, 90% of his business had come from his company&#8217;s free seminars, advertised in newspapers and through selected mailings. The company had used the same message for years. But attendance was declining due to a failure to reach a new audience with [...]]]></description>
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		<title>ADVERTISING KEY #2: Create a compelling message.</title>
		<link>http://www.larsonhess.com/2011/03/04/key-2-create-a-compelling-message-2/</link>
		<comments>http://www.larsonhess.com/2011/03/04/key-2-create-a-compelling-message-2/#comments</comments>
		<pubDate>Fri, 04 Mar 2011 21:55:06 +0000</pubDate>
		<dc:creator>Barbara Finnegan</dc:creator>
				<category><![CDATA[Marketing/Advertising]]></category>
		<category><![CDATA[Writing]]></category>

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		<description><![CDATA[Here?s Key #2 for successful advertising in the Shenandoah Valley: COMMUNICATE A COMPELLING MESSAGE. Think about the actual message you send to your customers ? in my business we call the written message ?content?. Content is marketing-speak for all written words you use in advertising and marketing. Content can be good, bad or indifferent. Ask [...]]]></description>
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		<title>ADVERTISING KEY #1: Know your customer.</title>
		<link>http://www.larsonhess.com/2011/03/04/key-1-know-your-customer/</link>
		<comments>http://www.larsonhess.com/2011/03/04/key-1-know-your-customer/#comments</comments>
		<pubDate>Fri, 04 Mar 2011 21:54:24 +0000</pubDate>
		<dc:creator>Barbara Finnegan</dc:creator>
				<category><![CDATA[Marketing/Advertising]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://www.larsonhess.com/?p=363</guid>
		<description><![CDATA[Last month, I told you I?d go over my four keys to successful advertising, so here goes, with Key #1. Key # 1 is to KNOW YOUR CUSTOMER. The more information you have about your customers, the better you?ll know how to approach them with your message. Age, occupation, family status, income, education are just [...]]]></description>
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		<title>Why Advertise? 4 Keys to Success</title>
		<link>http://www.larsonhess.com/2011/03/04/why-advertise/</link>
		<comments>http://www.larsonhess.com/2011/03/04/why-advertise/#comments</comments>
		<pubDate>Fri, 04 Mar 2011 21:52:47 +0000</pubDate>
		<dc:creator>Barbara Finnegan</dc:creator>
				<category><![CDATA[Marketing/Advertising]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://www.larsonhess.com/?p=360</guid>
		<description><![CDATA[Welcome to my new blog! This is the place to come for useful and fun information for small business owners. I may even throw in an occasional post about gardening, one of my favorite hobbies. But for this first post, let&#8217;s focus on advertising. I?ve identified four keys to successful advertising. By focusing on these [...]]]></description>
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