Buzz Word Rant
Buzz words. We all use them. But sometimes they really bug me. Like when the boss says “I’d like you to continue to process this idea,” but what he really means is, “I’m going to bring up this idea over and over again until everyone agrees.” So “process” really means “acquiesce” in this case.
Or what about “disconnect”? “Disconnect” is not a noun. It’s supposed to be a verb. So when your sales manager experiences a “disconnect” with an important client, what we really have here is a failure to communicate.
I know language is never static, but I have a real disconnect with some buzz words I hear in the business community. I hope the editors for Webster’s stand firm when it’s time to process new entries for the next edition of the dictionary.
Posted by Barbara Finnegan