Writing for Results on Your Website
Does your company home page get your main message across instantly? Back in the day of slower computers, you had more time to grab a reader’s attention. Now it’s down to about five seconds or less, thanks to fast page loads. Perhaps fast load times have bred impatience; at any rate, most of us are unwilling to give a wordy or slow-loading home page a second look.
As soon as your website loads—and it better load fast— readers will decide almost immediately whether or not they want to drill down into the site. That means the look and content on your home page is critical if you want potential customers to go further into your site.
So the main job of a home page is to draw readers further into your site, where you can include more detailed information. Here are just a few tips on how to create compelling home page content.
- Write strong headlines that speak to your target audience.
- Write “teaser” content that will make readers want to learn more.
- Keep home page content brief, compelling or entertaining, and focused.
- Include two or three hotlinks in the text to other pages on your site.
- For the search engines: include your service area and other key words.
Posted by: Barbara Finnegan